Thursday, January 25, 2007

invest in macedonia

Speaking of the FDI, the Macedonian Government launched the global advertising campaign for attracting foreign investments lately, called "Invest in Macedonia, New Business Heaven in Europe". Promoting the FDI in Macedonia has been the most urgent priority of the new Macedonian Government for the economic development since its establishment in September. Now they are promoting it aggressively with a balloon thing on the top of the government building as well as putting ads on 50 media in 35 countries worldwide. Of course, the Japanese are one of expected investors. 
As a former Ad Executive, I would say this kind of campaign is the right strategy to raise the awareness of the country name as an investment destination, maybe, but, the "ad-balloon" on the top of the government building? hahaha, it would be fun (or cute) if the Japanese government puts the ad-balloon on the top of their Kasumigaseki buildings, the face of the famous Corporate Japan.

(campaign site) http://www.investinmacedonia.com/
(MacInvest site)
http://www.macinvest.org.mk/    
 ↑I think this contains more comprehensive information than the campaign site.

投資促進といえば、最近、マケドニア政府はマケドニアへの外国投資促進を経済政策の要としており、先日スタートした投資促進キャンペーン「Invest in Macedonia, New Business Heaven in Europe」では35カ国、50メディアへの広告露出や、政府ビル屋上のアドバルーン掲出など、けっこう目に付くことをやろうとしてます。もちろん、日本からの投資も期待されてます。
元広告屋としての視点からは、国名の認知向上戦略としてはなかなか正当なことやってんじゃんと思う一方、もし日本で霞ヶ関のお役所ビルの屋上にアドバルーンが出てたらちょっと面白いかも、とか思ったりして。

5 comments:

Zoki said...

Konnichiwa,genki?
gomenne distrub you..hehe...watashi no namae wa zoki desu..I'm from Skopje..I conttact you few times, if you dont like we be friends I just like ask you do you maybe have some books about learning of japanese?onegai shimasu, I really try to find much more books in Skopje, but dont have:( so sad..I just borrow some from japanese consulate here..Or i have some which send my friends from japan..so if you can help me I will be very happy..I can give you some japanese music, movies, anime..I really love Japan soooo much, and my japanese friends are just by internet,you know here dont have many japanese people :( two of them already visited me and some will came soon in macedonia too..maybe you will not belive but one of them know macedonian soooo good...well if you like contact me , and help me this is my e-mail ikoz003@yahoo.com anyway hontouni arigatou for your time and gomen nasai distrub you... yoi ichinichi wo to genkide ne :)
o-henji tanoshimi ni shiterune!
matane^^ Zoki

Anonymous said...

zoki, zoki...
Asking japanese to borrow you books on learning japanese language? why the hell a japanese would need such a thing? if you go abroad would you carry books on learning macedonian language? then offering japanese music, anime..pfff.
illegal copies, i suppose.

. said...

just for your informations, that copies isnt illegal then originals..but never mind..

Anonymous said...

zoki san, sorry for implying you had illegal copies of japanese music and movies. too much said from an anonymous. just to make up to you here're some useful sites for japanese language learning: http://kanjialive.lib.uchicago.edu/main.php?page=overview&lang=en
http://www.sabotenweb.com/bookmarks/language.html
I still think it's strange to ask a japanese language learning books from a japanese. cheers, mate.

. said...

its ok shinapai shinaide.. and thanks for sites for learning japanaese, yes I know on internet have some so great sites for learning japanese, I know some of them too..and yes,I know its strange ask that, but here totemo totemo muzakashii find some book for japanese..so I just asked..maybe this person somethimes bring some book for some macedonian here..I dont know so I just simply ask..and maybe the most, I just wished so much have japanese friend and in my city too, not just in Japan.. but it's ok..not big deal.. matane