Wednesday, September 26, 2007

rakija marketing?

Rakija is very popular hard liquor (very hard for japonka) in Macedonia, usually people drink it with salads (shopska salad, for example) before starting a meal. It is made from fruits like grapes, fermented and distilled, like brandy. Its alcohol content is normally 40%, or sometimes, like homemade rakija, it can be 50 to 60%. It is a nice souvenir item, but I had never brought it to Japan, because, for a long time, there were only either too large bottles or uncute small bottles used for rakija bottling, which was, most of the case, it is not worth for travelers to carry around as a souvenir. But now, it seems there are cute small bottles available from Tikves. Cute and well designed. Now I can bring rakija as a souvenir of Macedonia for friends. Someone seems start working on marketing. That's something new.

「ラキア」はマケドニアの(というか、この地域の)代表的なお酒で、ブドウとかから作られた40-60%くらいのアルコール含量のある強い蒸留酒です。食事の前にショプスカサラダなんかを食べながらラキアを飲んだりします。非常にお土産にいいネタなのですが、いままでお土産にしたことがなかったのは、ひとえに入っている瓶が大きすぎるから。大きい酒の瓶なんてはるばる日本まで持っていけないですよ。重くて。でもなんかどうも、ようやくTikvesから小さいボトルのラキアが発売されたみたいです。しかもけっこうかわいい瓶。ちゃんとデザインされてるし。これなら、これから日本にマケドニアのお土産として持っていけるネタになるなる。たまにはマーケティングとかやってるんじゃん、みたいな。

2 comments:

LL said...

Actually, there were small bottled rakija from long time ago, but poorly designed and were used by bluecollar workers as favorite beverage during lunch brake.

napomi said...

so, i should probably say "there were only either large or UNCUTE small bottles" ;-)